Dear Blogger: Are you up to snuff on your disclosure policies? Are you FTC compliant? If it seems like I’m writing in Greek, then you need to read this post from Taylor at Pink Heels Pink Truck. In fact, ALL bloggers need to read this to make sure they are disclosing their sponsored posts and sponsored tweets correctly. (I’ve been doing it wrong!!) Taylor really breaks it down in a way that is easy to understand. Bloggers – this is required reading. I mean it!
“Have you heard that the FTC has updated the .com Disclosures?? Their last update was in 2009 and a lot has changed (technology-wise) over the last few years. So what does that mean for Bloggers? Well it means that we have to really disclose, disclose, disclose. If you thought your blog disclosure at the bottom of your post was sufficient enough, it’s no longer the rule.“
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