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This week marks my first time attending Alt Summit, the annual blogging and design conference held every year in Salt Lake City. From what I’ve seen on Twitter and blog recaps of Alts past, you don’t just hand out business cards. You need to hand out business cards on steroids.
I don’t consider myself to be too creative (I’m going to Alt for the blogging side of things, not the design side), but I wanted to try to come up with something fun to represent Blogging It Forward. I thought about the mission of the site – which is basically paying it forward, which led me to the idea (after several failed concepts) to make little pay it forward compliment packets.
Each packet includes my business card and compliment cards inside a little envelope.
Here’s how I put them together.
For the basic concept, I knew I had to get tiny envelopes, business cards, and the compliment cards.
The business cards I designed myself, obviously based on the Keep Calm and Carry On posters, and inspired by a template on Moo. I really love the quality of Moo cards. They are really thick, the colors are vibrant, and they look exactly like they do on the screen, so there are no surprises. My only regret is, if could go back and make them again, I would make the tag line slightly larger.
For the compliment cards, I used printable business cards like these ones from Avery. I printed across two of the cards and kept them connected. Then I used a rotary perforator tool to make the perforations down the center of each card, essentially turning two cards into four. The idea is that people can give the compliment card to someone who inspires them, and encourage that person to pay forward one of the other compliments, and so on. There are three compliments on each card, so essentially the card can be paid forward three times. I also printed the site’s QR code on the back of each compliment card.
Once I had the concept, I had to turn to design. I wanted to use a stamp to emboss the letters B.I.F. on the front of the card. I found the letters and also found the perfect crown stamp to match my branding. I then used tape to keep all the stamps connected together to make one “big” stamp, and then I used an embossing pad to stamp each envelope, sprinkle with embossing powder, and used a heat gun to finish the embossing. I also found some gold stripe washi tape on clearance at a craft store for 99 cents a roll (major score). I used the tape to decorate the top and bottom of the envelopes.
I have to give mad props to my husband, who not only helped me brainstorm this idea, but who helped cut the flaps off envelopes, punch half circles, perforate cards, and assembled packets. If it weren’t for his help, I would have been assembling these suckers on the plane en route to SLC!
Hopefully my pay it forward packets will be a big hit at Alt Summit, but even if they aren’t, I had a lot of fun designing them and bringing them to life, and I’m proud of myself for thinking outside the box and coming up with something unique.