This post contains affiliate links.
Hello! Welcome to my Blogging and Income Report for December 2016! Writing the December report is always a little strange, because by now I’m totally over 2016 and looking ahead to 2017 … but now I have to write about 2016, heh. December is a lean month industry-wide, especially in the days surrounding Christmas, but overall I’m pretty happy with my December stats. My numbers did fall compared to November but that’s to be expected. I’m already seeing a strong rally in January.
Looking at my overall stats for 2016, I’m fairly pleased with everything but also a little disappointed and puzzled as to why my traffic took a dive after summer. But – that’s why I do these reports; it forces me to pay attention and study my numbers and trends. This is the year I rebranded, so comparing numbers will be difficult (and kind of irrelevant) but I’ll make a note of anything I feel is important to share.
As always, thanks for reading these reports and let me know if you have any questions!
Blogging and Income Report – December 2016
My goals in December were to start looking ahead to 2017, which I’ve done a little bit, but I have a few more webinars to watch and workbooks to fill out. Traveling back east for the holidays and falling ill really put me behind schedule (hence why this report is going live so late in the month!) but I have a huge to-do list and I’m slowly catching up. I do have some Big Plans for 2017 but need to realistically hash out all my ideas and schedule.
I had a bad November and had an even worse December, but a December Dip is not too uncommon in the blogosphere. I made a strong effort to share my past holiday content on social media and I think that gave me a bit of a boost in numbers, so the Dip wasn’t too horrible. I never like to see my numbers in the red but you sort of have to expect it in December.
My top referral sources for December are – Google, Pinterest, Direct traffic, Facebook, and Twitter.
2016 in Review
2016 marks the third year of doing these blogging reports, and the second year of doing income reports. I’m really glad I do it; not only does it force me to stay on top of my stats but I love getting emails and messages from you guys when you learn something here and it’s successful for your blog. Those kind of messages are my favorite!! So I’ll keep doing these reports for 2017. I can’t wait to see how my site grows this year.
This was certainly a roller coaster of a year, with my rebranding in February, some viral content over the summer, and steady decline in traffic in the latter months of the year. Honestly, after my viral boost, my stats went back down to “normal” (whatever that means for a blog that’s essentially only a few months old) until November/December. But really, I’d like to see my traffic go up every month, not hold steady. So I guess I need to work on that for 2017!
Let’s dive into some of these numbers, shall we?
Unique Visitors: 527,845
Page Views: 777,324
Unfortunately there does need to be an asterisk around these numbers. I rebranded and switched URLs in February, so really these numbers are only for March through December. If we want to include my early 2016 numbers for Budget Fairy Tale and Inspired by Dis …
Budget Fairy Tale 2016 stats:
Unique Visitors: 30,349
Page Views: 58,586
Inspired By Dis 2016 stats:
Unique Visitors: 60,162
Page Views: 114,407
Estimated stats for all of 2016:
Unique Visitors: 618,356
Page Views: 950,317
(Whew – I’ll be so happy when I don’t have to all this next year. Math is not my jam.)
I had a great year and by far my best year yet, so no real complaints. Of course it’s easy to wish my numbers were higher and I’m frustrated over my drop in traffic towards the end of the year but all things considered I’m very happy!
Taking a look at last year’s stats …
Budget Fairy Tale 2015 stats:
Unique Visitors: 207,715
Page Views: 909,908*
Inspired By Dis 2015 stats:
Unique Visitors: 378,302
Page Views: 1,512,923*
*inflated due to PadSquad glitch
Unique visitors was 586,017, so with the estimated 2016 figure being 618,356 my website saw a bit of growth last year, which is great. I’m looking forward to being able to easily compare stats at the end of 2017!
Other December Happenings
December is always chaotic with holiday shopping and festivities, and work and Disneyland visits in between. Towards the end of December I traveled to the east coast to spend New Years weekend with Tim’s family, which is always a nice little break.
Here’s what I earned in December 2016. I list the earnings by network, and then state the specific brands/shops in parenthesis. If I didn’t make any money through a specific affiliate channel, I will leave it off the list (all those zeros could get depressing)!
(Keep in mind this is just money I’m making through my websites. I also have a few other part time jobs which I am not including here.)
Sponsored Content – $500
Sponsored Tweets (Izea) – $5
Affiliates (some of the links below contain my affiliate code)
Total revenue for December 2016 = $1428.35.
– Total revenue the previous month = $1310.54.
– Difference: $117.81
A decent month for affiliate revenue, with Christmas and all, but having a couple sponsored posts really boosted my income for December.
Total revenue for 2016 = $12,752.37.
– Total revenue the previous year = $7441.85.
– Difference: $5310.52
Wow, I almost doubled my income from the previous year! Increasing my opportunity for income was the major driving factor for my rebranding so it’s great to see *something* worked. Much like my traffic, of course I would love to see higher numbers, but I consider this growth to be FANTASTIC considering my traffic only increased a little bit over the previous year.
Things I need to work on:
I have been focusing a lot of Facebook strategy this month, and I’m hoping it will result in an increase in page views as well as more followers. I’m also continuing to push through those aforementioned webinars and workbooks to help me plot out some goals in 2017. Last year I really wanted to create some kind of product to sell, and it never manifested. I’m hoping this is the year!
That’s it for now! Thank you for reading. Let me know if you have any questions and I’ll try my best to answer! I also would like to know if the information I’m providing is helpful or what else you would want to see/learn from an income report. Let me know how I can help you! Have a great month, everyone!